Meet The Founder
Anita Shetty
From soaring the skies as a pilot to draping the world in timeless elegance, Anita Shetty’s journey is one of passion, purpose, and perseverance. A dreamer at heart and a doer in action, Anita left behind a flourishing career in aviation to follow her calling: to redefine the way women experience sarees.
As a pilot, Anita traveled across the globe, connecting with diverse cultures and witnessing the universal admiration for Indian sarees. Yet, she noticed a recurring hesitation among women—while they loved the saree’s beauty, the intricacies of draping often made it inaccessible. This realization sparked an idea that would eventually give birth to Style by Panaash.
For Anita, the saree has always been more than just an outfit; it’s a powerful symbol of grace, femininity, and strength. She envisioned a way to preserve its timeless allure while adapting it to the needs of modern women juggling busy lives. Thus, Style by Panaash was born—a brand that combines the magic of tradition with the ease of ready-to-wear.
Through meticulous craftsmanship and thoughtful designs, Anita and her team have created a collection of sarees that eliminate the hassle of draping without compromising on elegance. From workwear-ready mul mul sarees to luxurious silks for grand occasions, each piece is designed to celebrate every woman’s unique beauty.
What sets Anita apart is not just her creativity but her commitment to empowering women. Her journey from cockpit to couture is a testament to the power of chasing one’s dreams and believing in their vision. With Style by Panaash, Anita hopes to rekindle the love for sarees across generations and make this timeless garment a part of everyday life.
Today, Style by Panaash serves women from all corners of the globe, helping them embrace the saree as a celebration of who they are. Anita’s story is a reminder that dreams take flight when you dare to step out of your comfort zone.
Welcome to the world of Style by Panaash, where tradition meets modernity, and where every saree is designed with love, grace, and purpose—just like the woman wearing it.