Meet The Founder
As I look back, a wave of nostalgia sweeps over me—StylebyPanaash is now 9. It feels surreal, almost like yesterday, when I was just a little girl, mesmerised by the picture of a woman wrapped in the timeless elegance of a saree. That image stayed with me, a symbol of grace, beauty, and power, and ignited a lifelong love affair with the saree that has defined my journey.
Over the years, as I have dressed women from all corners of the world, I’ve realised that a saree is not just an outfit—it’s a celebration of who we are. It lovingly embraces a woman’s body, highlighting her curves and concealing her insecurities, creating a silhouette that is uniquely hers. It’s a powerful statement, an intoxicating blend of tradition and modernity, of elegance and allure. But for many, the magic of the saree has been overshadowed by the struggle to wear it—the endless pleating, the fear of pins, and the daunting task of getting it just right.
This is where StylebyPanaash was born: out of the desire to keep the beauty of the saree alive, while making it accessible for today’s woman. Our ready-to-wear sarees are crafted to eliminate the hassle of draping while preserving the saree’s elegance and power. We’ve poured our hearts into creating designs that rekindle that childhood love affair with the saree, allowing every woman to experience the joy of draping herself in something truly special.
I invite you to step into the world of Style by Panaash. Rediscover the saree, embrace its allure, and feel the power of flaunting a pallu that speaks of timeless beauty and modern ease. Here’s to celebrating the saree, a tradition reimagined for the women of today.
With love,
Anita Shetty
Founder, StylebyPanaash